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Event/Conference Coverage
Purpose Obtain underwriting for JBS’ coverage of major Jewish conventions and conferences, which are either aired in real time or taped for later viewing. Rationale Many people attend Jewish conferences and major events in person; however, many cannot attend for a number of reasons, including cost, mobility, distance to travel, calendar conflicts and illness. […]
Name One Year of Shalom Kids
Purpose Obtain underwriting support for JBS’s original series for children, Shalom Kids. Rationale Providing quality Jewish education to children is a critical element in ensuring Jewish continuity. According to the 2000 National Jewish Population Study, the more Jewish education Jews receive when they are growing up, the stronger their Jewish connections are when […]
Name One Year of From the Aleph-Bet
Purpose Obtain underwriting support to sustain and expand JBS’ original series, From the Aleph-Bet, one of the most-watched programs on JBS, with an audience from age 7 to 70. Rationale The Hebrew language is a critical part of many aspects of Jewish life, including music, prayer, and entertainment, and of visiting and living in […]
Name One Year of The Wisdom of Dr. Ruth
Purpose Obtain underwriting to support The Wisdom of Dr. Ruth, a series of advice programs hosted by Dr. Ruth Westheimer. Rationale People of all ages and backgrounds have questions about their relationships with others. It is a common theme for advice columns, radio, and daytime television programming. A program that approaches these issues from […]
Name One Year of Dimensions of the Daf
Purpose Obtain underwriting support to sustain and expand JBS’ original series, Dimensions of the Daf, hosted by Senior Lecturer for Gateways Organization, Rabbi Mordechai Becher. Rationale The Talmud is the foundational text of Jewish law and much of its tradition. Talmud study is one of the oldest and most important forms of Jewish education. […]
Name One Year of 92nd Street Y Programs
Purpose Obtain underwriting support for the regular presentation of programs from the famous 92nd Street Y in New York City on JBS. Rationale Every day, amazing Jewish events are happening all over America. Perhaps foremost are the events happening at America’s leading Jewish cultural center, the 92nd Street Y. While many people attend these in […]
Name One Year of Jewish 101 Programs
Purpose Obtain underwriting support to sustain and expand JBS’ original series, Jewish 101. Rationale A most vital need in Jewish life today is educating adults. There is a growing appreciation for the importance of explaining the wisdom of the Jewish tradition in a way that encourages involvement in the Jewish community. Many Jews lack basic […]
Name One Year of Witness: Holocaust Testimonials
Purpose Obtain underwriting support for Witness, JBS’ powerful and moving series of testimonials from Holocaust survivors that is dedicated to the memory of the Six Million who did not survive the Shoah. Rationale Memories of the Holocaust are fading and the remaining survivors are approaching the end of their lives. As a result, it […]
Name One Year of Parenting Jewish
Purpose Obtain underwriting to support Parenting Jewish, a unique weekly series for parents of Jewish children. Rationale Many voices in the Jewish community have noted the importance of early childhood Jewish education and engaging parents with young children. According to Dr. Mark Rosen, Senior Research Associate at the Cohen Center for Modern Jewish Studies […]
Name One Year of L’Chayim
Purpose Obtain underwriting to support the taping and airing of L’Chayim, JBS’ flagship interview and discussion show, which analyzes the issues, people, and events of importance to the Jewish community. Description L’Chayim has been on American television since 1979. It was one of the first Jewish programs to adopt a contemporary talk show format and […]
