Scooter Braun turned Justin Bieber, Ariana Grande, and Kanye West into global stars. After October 7th, he became one of the only voices in the music industry to speak up for the Jewish people, turning the horror of the Nova Music Festival massacre into an exhibition that’s forced hundreds of thousands of people to face what Hamas did to Israel’s kids.

On this episode of Being Jewish, Scooter tells Jonah why he’s done using the words “antisemitic” and “Zionist,” and why he’d rather just call it what it is: racism. He explains why he waited a month after October 7th to speak up, what it took to finally get on a plane to Israel, and the moment meeting Nova survivors changed everything for him. He tells the story of Ophir, who was shot twice at the festival and became his partner in building the exhibit from his kitchen table into a memorial that’s now been through New York, Los Angeles, Miami, and London, protesters and all.

Scooter also opens up about bringing his Palestinian friends through the exhibit, why he thinks bullies only win when you show them you’re afraid, and how he’s raising his own kids to be proud, brave, and unafraid using the lessons his Holocaust-survivor grandparents left behind. Guided by the Nova survivors’ rallying cry, “We will dance again,” Scooter makes the case for a different kind of fight: one built on connection instead of division.

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