Purpose
Obtain underwriting support for the regular presentation of programs from the famous 92nd Street Y in New York City on JBS.

Rationale
Every day, amazing Jewish events are happening all over America. Perhaps foremost are the events happening at America’s leading Jewish cultural center, the 92nd Street Y. While many people attend these in person, the vast majority of people cannot be there. Mass media provides an important avenue to share these events and to engage and inform thousands of people throughout the United States.

Description
JBS is the television home of the 92nd Street Y in New York, enabling viewers to hear outstanding figures from every walk of life. Presentations have included New York Times columnist David Brooks, former U.S. Secretary of State Madeleine Albright, former U.S. Ambassador to Israel Martin Indyk, long-time World Jewish Congress chairman Edgar Bronfman, French public intellectual Bernard-Henri Lévy, author Cynthia Ozick, journalist Kati Marton, scholar Adin Steinsaltz, and entertainers Leonard Nimoy, Judy Gold and Carl Reiner. These luminaries address the critical issues of the day and reflect on the way their Jewish identities have influenced their work and lives. JBS brings these valuable Jewish experiences into the homes of an audience of Jews and non-Jews.

Funding Needs
JBS seeks a gift of $100,000 to produce and promote one year of new episodes of events from the 92nd Street Y. Recognition will include exclusive on-air listing of donor as principal supporter of program at the opening and close of each episode for one year.

A more detailed plan and budget can be provided on request.

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